Your next move starts here.
Online businesses are evolving, and so are the skills needed to run them. Discover how the Certified OBM® Program can help you build the practical expertise to take your next step.
You've got experience. Let's build on it.
Maybe you've spent years supporting online business owners and you're ready for more responsibility. Maybe you're the person who naturally sees how all the pieces fit together, even when it's not technically your job.
Or maybe you've come across the term Online Business Manager and thought, hang on, that sounds like something I'd be good at.
There isn't one particular route into this work. Experienced VAs, project managers, operations professionals and people who've worked behind the scenes of online businesses often bring valuable skills to the OBM role.
You might be ready to explore what's next if:
- You enjoy seeing the bigger picture, not just the task in front of you.
- You're the person who notices what could work better and wants to do something about it.
- You like bringing order to moving parts, whether that's people, projects or processes.
- You're interested in taking on more of a leadership role and building something of your own.
You don't need to have it all figured out. That's what the learning is for.
Learn the role. Build the skills. Make it yours.
Being a great OBM takes more than being organised.
It's knowing how to turn ideas into action, manage projects and teams, build systems that actually work and help business owners make better operational decisions.
And as AI and automation change the way businesses operate, understanding how to bring together people, processes and technology is becoming an increasingly valuable skill.
The Certified OBM® Program brings these skills together in a practical, comprehensive training experience designed to prepare you for the realities of the role and the changing needs of online businesses.
You'll learn how to approach the work, develop your own way of delivering OBM services and start thinking about the kind of business you want to build.
Learn at your own pace, with personalised support along the way. You'll have the flexibility to work through the training independently, with an experienced OBM in your corner when you need guidance.
What could your next move be worth?
You've already built valuable skills. Explore how your earning potential might look different as an Online Business Manager.
The Certified OBM® rate shown is illustrative. Actual rates vary by market, experience and specialism.
A salary and self-employed business revenue are not directly comparable.
These figures are illustrative estimates based on the details you enter. For salaried comparisons, your current salary is shown against hypothetical gross business revenue, which are not directly equivalent: employment benefits, superannuation, paid leave, business expenses, unpaid time and tax treatment can differ. Actual earnings depend on your experience, services, clients, billable capacity and business expenses. Certification does not guarantee income or client opportunities.
Build momentum in five weeks.
A guided five-week program created by the IAOBM to help you take real, practical steps forward, with me alongside you as your accountability mentor.
What's inside:
- Five weeks of guided content, released week by week to keep you moving.
- Live group Office Hours to bring your questions and stay accountable.
- A private 1:1 Offer Debrief with me to map out your next step.
- Your IAOBM Industry Access Pass to the wider OBM community.
- Your full Runway fee credits toward your Certified OBM® certification.
A program by the International Association of Online Business Managers (IAOBM), guided by me through Momentum OBM.
Hi, I'm Lauren. I'll be your trainer.
I've spent more than a decade working behind the scenes of online businesses, helping founders manage the systems, people, projects and everyday decisions that keep things moving.
I'm a Certified OBM® and the first APAC-based Licensed IAOBM Trainer. Alongside training the next generation of OBMs, I continue to work directly with online business owners, bringing that practical, day-to-day experience into the way I teach.
I know what it's like when a project goes sideways, when the systems need rethinking or when everyone is looking to you to figure out what happens next.
My hope is that you finish the program feeling proud of what you've achieved, confident in your new skills and ready to start putting them into practice. And I'll be there with plenty of support and guidance along the way.
- Certified OBM® since 2019
- 10+ years in online business operations
- First APAC-based Licensed IAOBM Trainer
- Based in Sydney, Australia
You don't have to figure out every next step alone.
Running your own OBM business brings a whole different set of questions.
From navigating client relationships and refining your services to making decisions about where you want your business to go, sometimes it helps to have someone experienced in your corner.
My private 1:1 mentoring is a space to work through the things that matter to you, with practical guidance, fresh perspective and accountability along the way.
Could becoming a Certified OBM® be your next move?
Whether you've been thinking about it for a while or you're only just discovering the role, I'd love to hear what you're working toward.
Book a call and we can talk about your experience, what you'd like to do next and whether the Certified OBM® Program is a good fit.